# Problems and Solutions The charity industry has struggled to keep up with the ever-growing digitally driven market and the public is starting to take notice. Inefficient bookkeeping, unpleasant user experiences, and distrusting donors make for an industry that is quickly losing public interest. Martin, the founder, is also combating the broken healthcare system. Throughout his life, he spent countless nights in hospitals throughout America while caring for his daughter. The number of families that he met who were struggling to afford the care they needed. Public confidence in charity leaders has seen a sharp decline over the past decade due to scandals around the mismanagement of donors’ gifts and a general lack of transparency. According to the Give.org Donor Trust Report, 32 percent of respondents trust charities less today than they did five years ago.

**Source: Charity Awareness Monitor, May 20, nfpSynergy | Base: 1,000 adults 16+, Britain**

Frida.NFT is set to jump-start the charity industry back to life by leading by example. Donors will have full transparency of where their donation is spent, in real-time, through blockchain technology. The smart contract was built to cut out the middleman. Partner charities will receive their allocated % of the donation directly from the initial sale and this allows for a consistent stream of donations through secondary sale royalties. We’re making the donation process as frictionless as possible by removing middlemen, ancient accounting methods, and inefficient donation methods. You no longer need to write a check, provide a credit card, or deal with a painstakingly slow POS system. Each NFT mint donates directly to those in need. Donors will also be rewarded for their charitable deeds through a number of benefits reserved for NFT holders. If the donor prefers to sell the NFT on a secondary market, a portion of the sale will be donated as royalties.